Serve® card - Activation
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To activate your Serve® card:

  1. Open the activation email with the subject: Please Set Up Your Online Account.
  2. Enter your Date of Birth and Social Security Number.
  3. Create a Password and a 4-digit PIN.
  4. Select a Security Question.
  5. Review and accept the Privacy Statement.
  6. Activate your card at American Express Serve® using your card number and 3-digit CSC.

Once your card is activated, you can follow the prompts for additional information about your American Express Serve® card.