Six Tips to Having a Successful Website for Your Tax Practice
In the information age, your website is one of the most important things about your business. It's how people discover you, how they keep in touch with you, how they find out what you do, and perhaps even how they'll buy from you.
Following is a list of six of the most important ingredients your website should have.
1. Seven Second Rule
This rule says that when people come to your site, it should take them no longer than seven seconds to answer three very important questions:
- Who you are
- What you offer (products, services, etc.)
- Why they should stay on your site
If it takes visitors longer than seven seconds to answers these simple questions, then they will leave. In other words, if you're going to get their attention, you have to grab it immediately!
60 percent of mobile users access the Internet on their phones and over a third of those users also say their phones are the primary tool used to access the Internet1.
That's a huge portion of visitors who won't be able to see your website if you don't make it mobile-friendly. Make sure your site loads quickly on a mobile device, make it easy to read on a smaller screen, and do anything else that's within your power to make the experience easier for mobile users. You will be rewarded for it.
3. Social Media Savvy
If you want to market your business online, then you need to have social media profiles and link to the profiles on your website. If your clients are pleased with your business, they'll follow you on Facebook or Twitter and come back when they have a new problem, having been reminded of you through your social engagement.
But, if you don't set up a reminder for them to check you out on social media, they may not think to do it, or worse yet, they might never return. Surprisingly more than 80 percent of businesses still don't link to their social media profiles2.
4. Information Requests
Many businesses underestimate the importance of being transparent and available. Having a form on your website where your clients can submit requests and questions can be invaluable to your client service as well as give you feedback on your website content. Make the form easy to fill out and understand.
5. Email & Phone Numbers
Another underestimated component for your website is making phone numbers and email addresses readily available for your clients and prospective clients. The easier you are to approach, the more your customers will feel comfortable with you and be willing to seek out more information.
You could add phone numbers and email addresses to your information request form and to the footer of your website.
6. Search Engine Optimization (SEO)
You need to make sure your website can be found by the top search engines so that when people search for something related to your business, you're on the first page of results as close to the top as possible. Include keywords in your website that will help people find you. Become a reliable, credible source through reviews and blog posts.
Do whatever you can to make the search engines welcome your content, as this will help your clients and prospective clients find your website.
Your website is the Internet face of your practice. Making yourself visible on the Web might seem like a daunting task, but there are a few specific things you can do to ensure you're able to be seen. Follow the six tips above to make sure you aren't left behind by your competitors.
Be sure to update your site regularly so that it is up-to-date and doesn't look sloppy. Your website is the first impression your clients and prospects will have of you and your practice.
Read more articles from Webiquity on TaxAct ProAdvance.
About Oliver Bigler
Oliver Bigler is the CEO of Marketecture. Marketecture is an expert on making professional-grade websites that turn visitors into hot leads or customers. Find out how Marketecture can help you develop a website that you'll be proud of, as well as ease your mind on how to maintain and build the website for your business.
1 Pew Research Ceneter, Cell Phone Activities 2013, September 19, 2013
2 Social Media Today, 101 Vital Social Media and Digital Marketing Statistics, August 6, 2013