TaxACT was created from the ashes of a product called Personal Tax Edge marketed by Parsons Technology. In 1994, Intuit, the makers of TurboTax, acquired Parsons Technology and Personal Tax Edge, their next closest competitor. By 1997, Personal Tax Edge was gone, but the discontinuation of Personal Tax Edge led the founders of 2nd Story Software® (all of whom had worked on the Personal Tax Edge product and had significant accounting, marketing, and software development experience) to create TaxACT. Starting with a simple goal to provide high quality tax preparation software to taxpayers at an affordable price, TaxACT launched in 1998.
In less than a decade, TaxACT has claimed its place amongst the Goliaths of the industry. Since 2000, TaxACT Online has assisted with more than 38 million e-filed Federal returns.
TaxACT is the only Web-based tax planning and preparation product to offer a year-round tax preparation solution (Preview versions are released each October, with Final versions released in January).
TaxACT was the first to offer free federal tax software and free e-file to all American taxpayers in the 2005 tax season. Since then, other brands have introduced free solutions with limited forms for simple returns and a watered down user experience. TaxACT is the only free solution with all e-fileable IRS forms and comprehensive guidance for simple and complex returns.
As such, TaxACT has launched a bold marketing campaign to increase brand awareness in a crowded market with high spending competitors and a short sales window. The campaign formalizes the principles our company was founded upon and the customer-centric ethos guiding our everyday business.
How we ACT is a measure of who we are as individuals, as a community and as a company. We've chosen five powerful words describing the values that our company and customers share to create the TaxACT Code.
You'll see the TaxACT Code at work on www.taxact.com, in our TV and radio commercials, in online advertising creatives, in the recently launched Student Loan Relief Giveaway on TaxACT's Facebook page, and across the new TaxNEWS blog. It's how we ACT.