TaxACT was the first free federal tax preparation and e-filing product introduced to all U.S. taxpayers in 2005. Competitors were quick to follow but with form limitations, which is why their creative marketing message includes "for simple returns".
TaxACT Free Federal Edition is the only free to include all e-fileable forms required for simple and complex tax situations, making TaxACT "Totally Free for Everyone - Including You!"
In order to cut through the noise, dispel the myth all frees are created equal, and reach as many taxpayers as possible, TaxACT spoke directly to the biggest audience of the year.
The commercial tells a light-hearted story of one boy's truly freeing experience in a human way everyone can identify with. The story reminds viewers how good it feels to be totally free, the same feelings unique to TaxACT's free product. TaxACT's Free Feels Good, and It's Free for Everyone - Including You!